5.1 Introduction
Once you develop an understanding of vlogging and pick your platform, you have to choose a topic and what type of vlog you want to create. That includes developing the best way to present and create your vlog. When choosing certain subjects, take into consideration the following influences for your topic: what is the current trend for the topic of your vlog and who your audience is.
With a world of choices out there, your type of vlog can be based on a new idea to blaze a new trail or created by picking a subject that is a current hot trend. Choosing a long-standing topic related to business or health translates to a fast track for gathering viewers. As you decide, remember that no topic or type of vlog is better than one you are familiar with. Two of the topics we will cover in this module are holidays and relationships.
Tired workers with small budgets hardly take a holiday. The act of planning, travelling, and paying for it all is stressful to start. When they return from their supposed restful holiday, the frenzy starts all over. Vlogs that provide inexpensive and creative mini holidays are sought after by one person and families alike. This type of vlog can be seasonal and takes more of your own participation. Relationships; the good, the bad, and the ugly, are open-ended vlog topics for a rich source of video ideas.
For example:
There are singles who've never married, couples living together, divorced and separated, same sex couples, and those who are fearful of any relationship. People always need good advice and information on marriage and relationships. With the right videos and challenging topics, a marriage and relationship vlog can gain countless followers. Let's look at some of the type of vlogs and how you may go about creating them for success.
5.2 Type of Vlogs: Health and Wellness Vlogs
Health and wellness subjects will never go out of style.
From the search for the fountain of youth to the newest product for losing weight, health and wellness is always popular. Within the health and wellness category are endless ideas for vlogs. The easiest way to create an effective vlog is to review other health and wellness vlogs.
Take into consideration the environment; lighting, background objects, and what the presenter is wearing. If the vlog contains foods and recipes, be sure your demonstration follows good health codes and your ingredients are easily seen. When explaining yoga or body building, include occasional tips for safety and health concerns viewers need to keep in mind. You want your health and wellness vlog to reflect whichever subject you choose. The following are great subjects for health and wellness vlogs.
Yoga Vlogs - Sharing Your Knowledge
Yoga vlogs do not have to be limited to simple moves and how to perform the particular poses of yoga. When ayoga instructor creates a series of yoga vlogs, they have the opportunity to share yoga types, concepts, and the principles of yoga.
There are many people who want to learn more about the history of yoga and what it really means to practice yoga.
This gives the yoga vlogger an opportunity to validate their competence as a yoga instructor. When subscribers to your yoga vlog listen to you explain the backgrounds and techniques of yoga, they are more likely to keep watching.
It is also confusing to understand all the types of yoga. Many people who are new to yoga and even those who have practiced yoga for years, have a limited knowledge of the types of yoga and their benefits. Creating weekly or monthly scheduled vlogs on this information will give your viewers a reason to anticipate each vlog. Placing these informational yoga vlogs in between actual yoga technique vlogs adds value to your channel.
Fact
One of 2017's top 10 vloggers in the UK is yoga enthusiast, Cat Meffan. She boasts 8,394 subscribers and more than 398,500 views on her YouTube channel since she began vlogging in 2011.
Source: Vuelio.com
Body Building Vlogs
It is not a man's world only when it comes to body building. Women are in the race, and a vlog series on body building for men and women is a great way to reach both genders. When you create your vlog on body building, remember there are numerous weights, techniques, and routines to share.
The best way to create a body building vlog is to present it as a personal trainer would; having live people to work with for each body area. The visual presentation of a body building vlog will depend on who your subject is, what exercise you are teaching, and what results the person wants. When you give your vlog a personal feel, the viewers take notice and it makes them feel as if you are interested in them.
Choose different people for each vlog. If you want to emphasise heart health, cardio body building exercises are more important. If you can find a volunteer who is overweight and mid-aged, you can work with them to perform proper cardio exercises that lead to weight loss and heart health. If you can convince your guest to participate in a regularly scheduled vlog, allowing you to track the benefits of a long-term commitment, your audience will stay the path.
Activity 1
Estimated time: 10 - 15 minutes
You want to create a yoga vlog. Where do you start? Ask yourself, 'Do I have experience in yoga and the actual concept and history?' And, 'Can I stay passionate about yoga vlogging, coming up with enough material to keep my vlog going long term?'
Now, start your research. Search for videos about yoga, whether instructional or informational. Check the stats on each source: which yoga vlogs get a lot of hits, comments and feedback? Pay attention to the actual presenter to gather ideas on the video environment that works best for yoga vlogs. What are they wearing? What kind of background is there? And what music do they use for background accompaniment? Keep notes and begin to develop ideas for your own yoga vlog. It does not matter what topic you are choosing for your vlog, perform the same activity to format your road map for your own vlog.
5.3 Type of Vlogs: Budget Holidays
The economy worldwide has taken a downturn for years. People, couples, and families are looking for more affordable ways to take a holiday. The two least expensive holidays are 'stay-cations' and 'day-cations.' A vlog on these budget minded holidays will appeal to many an audience. Creating a vlog with great budget friendly ideas, creative alternative to the Sunday drive, and transforming your garden into new and interesting stay-cation spots give viewers a reason to come back often.
Exploring places in different parts of the world will provide day long trips viewers can participate in.
Your vlog can cater to a particular geographical location such as your own locale, or a wide assortment of places so viewers from all over the world will be interested in your vlog. Be sure to remind subscribers to share vlogs in different locations to their friends or family who live in the area.
Stay-cations
A garden, even if it is a simple space, can be the perfect place for a stay-cation. When using your own land for your vlog, evaluate the size, type of plants, trees, and terrain. If you are creating a warm, tropical stay-cation, a tall vinyl canopy set with flamingo shaped lights hanging from its edges is the start to a small or large paradise.
Once the canopy is up, choose a heat source so the staycation can be used during cold weather. Many outdoor propane heaters can add the warmth to keep everyone cosy.
Your tropical backyard affords endless ideas for you to present; garnishes of mermaid figurines, solar lights, beach-themed table settings, and recipes for tropical foods to encourage your viewers to follow each vlog for more ideas.
Other themes can include garden based ideas where all the flower beds include produce and berry bushes. You and your guests can make your own salad, don your own dessert with fresh berries and create an outdoor market for fresh ideas. The décor and ideas are up to your imagination and the season you are targeting.
Create stay-cation themes in your own yard, or find friends or family who wouldn't mind allowing you to transform their yards. Remember to be your best fan—sharing how each stay-cation provides rest and relaxation. Use your vlog to instruct on how to transform each yard into a stay-cation with regular updates to create the most followers.
Day- cations
A day-cation can be anything from a drive to a local arboretum or a cycling along a coastal roadway. The idea is to offer viewers a vlog with magical holidays they can create for one day adventures close to home. This keeps the cost down and allows people to get away for short jaunts from the harried schedule at home.
For this vlog, you will be the commentator and participate in the trip. Whether you are visiting a local monument or taking a short drive to a popular historical site, you are the guide. The best way to format this vlog is to provide all the benefits and directions for the day trip in one episode. Include the destination, what route you plan to take, and, if possible, find a willing driver to allow you to video the actual trip.
Details your viewers will love are:
-Popular stops on the way and back
-Which radio stations they can tune into for their particular music taste
-An offering of great phone apps to track the weather
-Find a rest stop, or a local restaurant
-Road conditions; such as unpaved surfaces or roads with many potholes and torn up asphalt.
A walking or biking day-cation vlog is another great way to offer one day holidays. Choose a trail, mapping out a start point and end point. Be sure to take the trip yourself, videoing interesting areas of greenery, wildlife, or a water feature. Provide information on park services for maps and seasonal openings and closings.
Create a visible inventory for your partakers backpack; snacks, beverages, portable foul weather accessories, and proper sunscreen items. A day-cation vlog would also be beneficial as one episode, providing fresh new ideas on a scheduled basis.
5.4 Type of Vlogs: Marriage and Relationships
The prevalence of dating sites, marriage support groups, and single meet-up groups is evidence of the times we live in his is a stormy subject and one that is searched for regularly. People are socially motivated and look for ideas and help on relationships and marriage.
The range of vlogs on marriage and relationships encompasses dating, break-ups, marriage and conflict, divorce, partners, counselling, and how to teach your husband to put the toilet seat down. The myriad of choices are open for new vloggers to film their best advice and help. There is a lot of good advice out there, but bad advice exists, too. Create a vlog with the best advice for the subject you choose and watch it grow!
How to Handle Multiple Marriage and Divorces
If you have wondered what marriage and relationship vlogs would be new or a fresh look at a topic, consider a vlog on marriage after multiple divorces. It is a phenomenon little discussed, and a niche subject, which could be great for the right person. Couples are looking for help to stop the cycle of divorce and remarriage. If not, there will be more single people, afraid to try marriage again.
There are tools that must be utilised when a couple chooses to marry and one or both of them have a track record of multiple marriage and divorces. Mentors, books, accountability resources, good habits, and more are subjects you can vlog on. People are hungry to stop the negative 'statistics' of marriage and relationships. Some people are so intimidated by the numbers; they choose to not marry at all.
Create a vlog about breaking the pattern one or both spouses have followed by scheduling regular vlogs for singles or couples to follow. There is no better way to gather a wide and loyal audience than to give them progressive help to build on each time they visit your vlog. This topic may not include your personal experience, or you may not be a registered marriage counsellor, but with the right amount of research and by interviewing other couples from multiple marriages and divorces, your vlog will offer valuable content.
To Move in or Not to Move In?
One question concerning relationships of any length is whether to cohabitate. When two people are together, they begin looking at the cost of maintaining two residences and paying for two sets of utilities. The need to be together leads them to favour one or the other's home and the idea of sharing a home raises.
The sharing of one home by two people, especially when not legally married, includes challenges people need to be familiar with. A vlog on this idea is a great topic to offer different scenarios and how to handle them.
Finances bring quarrels on whether to share bank accounts or have separate accounts and bill paying for utilities and groceries need to be assigned or shared. One person may make more money than the other causing feelings of injustice.
One or both people may have children. If they have full custody from a previous marriage or are simply a single parent, the addition of children and their care adds more variables. This vlog involves a regular upload for viewers who are contemplating the idea of moving in together or who are already living in one residence. The value of aiding in squabbles and cooperation with one another gives viewers a reason to visit with each new upload, and to revisit previous vlogs for a brush up on problem solving. This makes a great type of vlog for regular subscribers and those who will share your wisdom.
Activity 2
Estimated time: 10 - 20 minutes
Either create a document on your device or go organic with a notebook and pen and title it with your vlog type. If you have chosen yoga or body building, create several lists; what your strengths in the subject are, do you want to be the sole commentator for your vlog, do you want to have participants, and where will you film your vlog.
The next list will be your tentative topics and schedule. Yoga and body building both have multifaceted categories for the type of exercise you teach about. They also have background information on origins and methodology for education content. Create sub-categories for each item.
If you have chosen budget holidays, do the same including themes for a backyard retreat or destinations for a day drive, hike, or bike ride. This exercise is the beginning to your vlog content and format.
It doesn't matter what type of vlog you choose, you can do the same activity.
5.5 Will Your Type of Vlog Be Successful?
There are ways and techniques to separate your vlog from others. According to the type you choose, details and paying attention to your format will provide higher rating and a larger audience. Take a day or two to stay home or visit a coffee shop and watch vlogs on your subject.
Do a binge viewing to become familiar with the obvious and subtle nuances of the vloggers technique. Think of your own reaction to the vlogs and whether you would follow them on a regular basis. Being familiar with vlogging for your particular type or subject gives you a basis for the rest of your production and planning.
Choose Complementing Subjects
There may be several subcategories for the type of vlog you produce or you may include several types of vlogs that complement each other. If you have a yoga vlog, you can also focus on subjects like eating, exercise, vitamins and supplements, and mindfulness activities. Try to relate all topics to one another.
With each vlog being centred on one aspect of a topic, the number of vlogs you can produce is endless.
Remember to stay within your type of vlog and be consistent with your style to be easily recognised by your viewers. With vlogging, your presentation is as much of your branding as a logo or name, making your vlog easy to recognise.
You may have a great type of vlog and are anxious to start creating your video content. But after you choose the type and do some homework on how other vloggers are making their videos, keep in mind your presentation.
If your topic is a health and wellness vlog related to yoga, can you present yourself eating a taste of that quinoa salad you just bragged about? And convince viewers it tastes as great as you said it does?
If you choose staying home or local budget holidays, will the backyard designs or one day trips be within a reasonable budget? Whatever type of vlog you create, you must be informed and a zealous participant for your viewers to take you seriously.
Fact
There are 10 UK vlogs with over 10,000,000 million subscribers. The top vlog with more than 21,000,000 subscribers is the band, One Direction. They have more than 7,000,000,000 views.
Source: Vidstatsx.com
.svg)
